金橡樹本地搜尋引擎優化

北加州本地 SEO 專家

全面的 Google Local Map Pack SEO 技術,過去 10 年親自開發

現在提供本地商家的 360 度全景攝影服務,可直接上傳至 Google 地圖,以及房地產虛擬導覽

了解更多有關虛擬旅遊的信息

88%

消費者對線上評論的信任程度與個人推薦一樣高,因此本地企業必須有效管理其線上聲譽。

78%

行動本地搜尋導致線下購買,證明了本地 SEO 在吸引本地業務客流量方面發揮關鍵作用。

70%

消費者可能會造訪出現在地圖包(前 3 名)本地結果中的企業,這使得本地 SEO 成為吸引客戶的關鍵要素。

56%

所有點擊、通話和線上預約都流向本地搜尋中地圖包前 3 名結果中的企業,而未在地圖包中的企業平均不到 5%

我們提供一系列專業服務,包括為您的企業或房地產提供虛擬導覽、SEO諮詢,以及根據您的行業量身定制的尖端本地谷歌地圖SEO技術。我們的策略和戰術均由擁有10年本地SEO經驗的行銷專家精心製定。

地圖包SEO
競爭對手分析
關鍵字研究
地方政府輔助
前端開發
站內/站外 SEO 和 SMM
品牌
視覺風格
品牌個性
品牌故事
品牌體驗
客戶感知
策略
市場研究
內容策略
SEO策略
電子郵件策略
一體化

本地搜尋曝光量增加 5 倍並增加

本地潛在客戶流量與經過驗證的 Google 本地 SEO 策略

增加網路流量

經過驗證的本地 SEO 策略旨在提升本地相關性和權威性,能夠顯著提升網站流量,從而增加通話量、預約量和線上訂單。在這裡,您可以看到搜尋展示量增加了 5 倍(紫線),網站點擊量也大幅提升(藍線)。這可是針對競爭激烈的本地產業中的一個全新網站!

google local SEO specialist business marketing strategist web designer

Google 本地地圖包 SEO

Google 商家資料(以前稱為「Google 我的商家」)對您本地商家的成功至關重要。研究表明,平均 70% 的本地搜尋都是透過 Google 商家資料直接致電或點擊完成的。您可能不知道,這些商家資料可以像網站一樣從 SEO 實踐中獲益,但與網站相比,其流程和演算法有所不同。僅從此處顯示的範例圖表中,您就可以看到 Google 商家資料帶來的收入比單獨的網站更大,而且入站潛在客戶的價值平均高出 314%。

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我們只做本地搜尋引擎優化

在當今的數位時代,擁有強大的線上影響力對於各種規模的企業都至關重要。身為 Golden Oak Local SEO 的創辦人,我專注於本地 SEO 和搜尋優化,致力於幫助中小型本地企業在競爭激烈的網路環境中蓬勃發展。我專注於網站設計、站內站外 SEO 以及持續的 Google 商家資料優化,旨在提升您企業的線上曝光度並推動自然成長。


網站設計:您的線上形象的基礎


精心設計的網站是任何成功的線上策略的基石。在金橡樹,我深知您的網站往往是潛在客戶與您企業的首次互動。因此,我優先打造不僅視覺上吸引人,而且用戶友好且針對搜尋引擎進行優化的網站。透過融入響應式設計原則,我確保您的網站在從桌上型電腦到智慧型手機的所有裝置上都擁有出色的外觀和流暢的運作。這不僅可以提升用戶體驗,還可以提升您的搜尋引擎排名,讓客戶更容易找到您。


頁面搜尋引擎優化:優化內容以獲得成功


頁面搜尋引擎優化 (SEO) 對於提升您的網站對搜尋引擎的吸引力至關重要。這涉及優化各個網頁,以提高排名並獲得更多相關流量。在 Golden Oak Local SEO,我會深入研究您網站的內容、結構和 HTML 原始碼的複雜性。透過全面的關鍵字研究,我會找出與您的業務最相關、最有價值的關鍵字。然後,我將策略性地將這些關鍵字融入您網站的內容、元描述、標題標籤和頁眉中。此過程不僅可以提高您網站在搜尋引擎結果頁面 (SERP) 中的可見度,還能確保您的內容與目標受眾產生共鳴。


站外 SEO:建立權威和信任


站內SEO專注於網站內部元素,而站外SEO則致力於透過外部因素提升網站的權威性和聲譽。這包括從信譽良好的網站建立高品質的反向連結、參與社交媒體行銷以及管理線上評論。在金橡樹行銷公司,我利用自己廣泛的人脈和行業人脈,獲取有價值的反向鏈接,向搜尋引擎表明您的網站是一個可靠且權威的資訊來源。此外,我還協助制定引人入勝的社群媒體策略,提升您的網站線上形象,並促進與受眾的有效互動。


Google 商業資料優化:在本地脫穎而出


對於本地商家而言,擁有最佳化的 Google 商家資料對於吸引週邊客戶至關重要。您的 Google 商家資料通常是潛在客戶在搜尋類似商家時首先看到的內容。我專注於優化您的商家資料,確保其提供準確、最新的商家信息,包括您的地址、電話號碼、營業時間和提供的服務。透過整合相關關鍵字和高品質圖片,我可以提升您的商家資料在本地搜尋結果和 Google 地圖中的曝光度,讓客戶更容易找到並選擇您的商家,而不是競爭對手。


推動有機成長和收入


我在金橡樹 (Golden Oak) 提供的服務的最終目標是透過線上自然搜尋提升您的業務收入。透過提升您網站的搜尋引擎排名和線上曝光度,我可以幫助您吸引更多目標流量到您的網站。這反過來又會提高轉換率並增加銷售額。無論您是希望建立強大線上形象的小型企業,還是希望擴大影響力的中型企業,我都能根據您的獨特需求和目標,量身定制 SEO 策略。


為什麼每個本地企業都能受益


每家本地企業,無論行業或規模,都能從強大的線上形像中獲益。在現今競爭激烈的市場中,僅僅依賴傳統的廣告方式已遠遠不夠。越來越多的消費者轉向網路尋找產品和服務,而那些不適應這種變化的企業則面臨被淘汰的風險。透過 Golden Oak Marketing,我提供一套全面的服務,可以幫助任何企業提升其線上知名度,吸引更多客戶,並最終提升其盈利能力。


讓我們一起成長


在金橡樹,我熱衷於幫助本地企業取得成功。我的個人化服務確保每位客戶都能獲得應有的關注和專業支援。如果您已準備好將業務提升到新的高度,歡迎聯絡我們,共同探索如何實現您的目標。憑藉我成熟的SEO策略和對卓越的追求,您的企業能夠在數位領域蓬勃發展,實現永續成長。


總而言之,我在本地 SEO 和搜尋優化方面的專業知識可以顯著提升您企業的線上形象。透過專注於網站設計、站內站外 SEO 以及 Google 商家資料優化,我可以幫助像您這樣的企業提升知名度,吸引更多客戶,並推動自然成長。在 Golden Oak Marketing,我致力於幫助您取得成功。讓我們攜手合作,提升您的業務,並取得持久的成果。


Jeff Neves,Golden Oak 創辦人


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作者: Jeff Neves 2025 May 17
It's not difficult, nor is there anything shady about keeping an eye on your competitors'. Whether it's their website, or Map Pack results & the details on their Google Business Profile. You can copy their success & gain new ideas along the way.
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作者: Jeff Neves 2025 May 14
Ever wonder if you're paying too much (or perhaps not enough) for Local SEO services for your business? While I can't answer that for your specific circumstance, I can offer some context and guidelines to help
Map pack seo techniques explained by a local seo specialist in redding ca
作者: Jeff Neves 2025 May 10
One does not simply get to the top of Google. Everyone knows that. So what do you do? What are the tasks? What are some of the potential problems to avoid?
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作者: Jeff Neves 2025 Mar 26
For local business owners, getting found online is no longer optional—it’s a necessity. But what happens when you don’t want to hire an expert, can’t afford one, or simply want to take the reins yourself? Enter DIY SEO, or what I like to call Search Everywhere Optimization.
Local SEO statistics suggest local top 3 map pack search results are the most important
作者: Jeff Neves 2025 Feb 20
Let's have a look at the data surrounding the importance of your local business being in the map pack (top 3) results for local searches. The data is shocking!
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作者: Jeff Neves 2025 Feb 11
What are the factors that determine your ranking results in local searches? What matters the most? How your local business shows up in local search results can make a big difference in your bottom line. Your business being populated high on the first page of results can possibly double or even triple your inbound flow of phone calls, appointments, and visits to your location. There are several key elements of local search engine optimization (SEO) that factor into your business performance online. They're all equally important, there isn't one that stands out more than another. Let's take a deep dive into the four main elements. The First Local SEO Element: Onsite Optimization On-site optimization refers to the optimization that's done on your website. These are the various ways to optimize your website and the pages within your website. There are several elements of on-site optimization that include: Page Titles Page Descriptions Header Tags Image Titles Image Alt Tags Word Count per Page Density of Keywords Inner Page Linking Schema Markup What on-site optimization boils down to is making it clear to search engines which keywords, products and services you want to tell Google are important to your business. One of the best ways to determine a good strategy for on-site optimization is by doing keyword research. Keyword research will identify what your potential clients are searching for most often. Optimizing your website and inner pages for the services that your potential clients are searching for most often is a great way to ensure your site shows up in searches as much as possible. The Second Local SEO Element: Off-Site Optimization The second element of local SEO is off-site optimization. As the name implies, off-site optimization consists of efforts performed elsewhere on the internet, not on any of your website pages. It consists of things such as: Securing Links from other relevant websites that point to your site Your Business social media strength (likes/shares/engagement) The number (and relevance) of business listings for your business including NAPs (name/address/phone #) While this is a shorter list than that of on-site optimization, it takes a LOT more effort to perform off-site optimizations than on-site. Building engaging social media presence, many hundreds of business listings on quality directories, and a strong link-building campaign takes far more time and effort than it does to execute on-site optimization. Link building is critical for the performance of a website, think of links like "votes" from other websites on the internet. However, not all votes count the same. A direct link to your site from Microsoft, Wikipedia or CNN is infinitely better than a link from some random website about Lithuanian basket weaving for example, and links from websites that are relevant to your industry and/or local to your area carry more weight. The Third Local SEO Element: Google Business Profile (GMB) Your Google Business Profile is the most critical element to growing your business online and attracting new clients. Here's a summary of the key factors that determine a Google Business Profile (formerly Google My Business) ranking for local search: Business Category : How closely your business matches the searcher’s query. If someone searches for "pizza near me," a pizza restaurant will rank higher than a sushi place. Keywords : The presence of relevant keywords in your business name, description, and posts on your Google Business Profile. Proximity to Searcher : Google prioritizes businesses that are physically closer to the location from where the search is performed. This is why local searches include "near me" or specific locations. Online Presence : This includes your website's domain authority, backlinks, and mentions across the web. Higher prominence comes from being recognized by various online sources. Review Quantity : More reviews can generally boost your ranking. Review Quality : Positive reviews are more beneficial, but even negative reviews can show engagement and authenticity. Review Recency : Recent reviews tend to have a stronger impact. Citation Consistency : Accurate and consistent NAP (Name, Address, Phone Number) information across the web (directories, social media, etc.) helps in establishing credibility. Google Posts : Regular updates can show activity and engagement. Photos : Adding photos, especially when they are high-quality or numerous, can improve visibility. Questions and Answers : Engaging with this feature can demonstrate active management of your profile. Engagement : Interactions like calls, website clicks, and direction requests from your profile can signal to Google that your business is active and relevant. Local SEO on Your Website : Including local keywords, having a contact page with clear business details, and using schema markup for local businesses can indirectly affect your Google Business Profile ranking. Click-Through Rate (CTR) : A high CTR from Google's search results to your Business Profile can indicate relevance and popularity, potentially boosting rankings. Conversion Rate : If users frequently convert (call, get directions, visit the website) after interacting with your profile, this can positively impact your ranking. Mobile Optimization : With a significant portion of searches happening on mobile devices, having a mobile-friendly site and ensuring your business details are easily accessible from mobile can influence your ranking. Penalties & Violations : Avoid practices like keyword stuffing in your business name, providing false information, or soliciting fake reviews, as these can lead to penalties or even suspension of your listing. As you can see, the Google Business Profile algorithm is the most complex, however it also brings the most reward if your business can master it. It's typical for your Google Business Profile to get 5-10x more visibility than your website will, and it stands to reason why. 70% of internet searches are performed from mobile devices, and those mobile device searchers are unlikely to spend the time to click through each business website when they can go directly to Google local results and view all the business profiles. Google Business Profiles have reviews, services, pictures, booking links and more, right there at your fingertips. Also, it's a well-known fact that the top 3 results for any given search (map pack) are getting 70-80% of the calls and online appointments, while everyone else is getting the remaining 20-30%. The Fourth Element of Local SEO: Reputation SEO Effects of Reputation Management for a local business: Customer Trust and Choice: Positive Impact : Good reputation management leads to increased trust among customers, making them more likely to choose your service over competitors. Negative Impact : Poor reputation can drive potential patients away, choosing alternatives based on better reviews or perceived professionalism. Google My Business (GMB) Performance: Visibility : High-quality ratings and reviews on GMB can improve your local search rankings, making your company more visible to those searching for services in your area. Engagement : Responding to reviews, both positive and negative, shows active management and care for patient feedback, which Google may interpret as a sign of a reputable business, possibly boosting your listing in search results. Conversion Rates : A well-managed GMB profile with good reviews can lead to higher click-through rates and subsequent conversions (like calls or direction requests). Social Media Influence: Brand Awareness : Effective use of social media for reputation management can increase brand recognition and loyalty, showcasing expertise, sharing health tips, or patient success stories. Community Engagement : Interaction on social platforms can foster a community feeling, encouraging more word-of-mouth referrals. Crisis Management : Social media can be pivotal in managing negative feedback or misinformation, allowing for quick responses to maintain or repair reputation. Word of Mouth Referrals: Amplification : Positive experiences shared by satisfied customers can lead to new client acquisition through personal recommendations, which are often more trusted than other forms of advertising. Feedback Loop : Reputation management involves monitoring and responding to feedback, which can lead to service improvements, further enhancing word-of-mouth referrals. Loyalty : Patients feel valued when their feedback is acknowledged, increasing customer retention and encouraging them to recommend your services. Professional Credibility: Accreditation and Recognition : Managing your online reputation can also mean highlighting professional achievements, certifications, or community involvement, which adds to your credibility. Mitigating Negative Publicity : Proactively managing reputation helps in dealing with any adverse publicity or errors, reducing potential damage to your business image. Operational Insights: Feedback Utilization : Reviews and social media comments provide insights into areas for improvement, allowing for better customer care and operational adjustments. Marketing and SEO: Content Strategy : Positive reputation management can feed into content marketing strategies, improving SEO through positive mentions, backlinks from satisfied customer blogs or social shares, etc. Financial Impact: Revenue Growth : A good reputation can lead to more customers, higher repeat visits, and potentially higher fees clients are willing to pay for trusted services. Relation to GMB, Social Media, and Word of Mouth: Synergy : A positive reputation on GMB can encourage social media followers to engage more or share content, while good social media presence can drive more reviews and interaction on GMB. Cycle of Referrals : Positive experiences shared via word of mouth can lead to more online reviews and social media follows, creating a feedback loop that boosts visibility and credibility across all platforms. Consistency Across Platforms : Managing your reputation consistently across GMB, social media, and through word of mouth ensures a cohesive brand image, reinforcing trust and reliability. In essence, effective reputation management for local business owners involves a strategic approach to all these areas, ensuring that the narrative around your business is positive, authentic, and aligned with the quality of service you provide. A Business Can Dominate in Local Markets With All The SEO Elements Perhaps you've got a business like that near you. You know the type, they're always slammed with new and returning clients, they have 2 or 3x more online reviews than anyone else on Google, and their business website & Google Profile seem to pop up in nearly every related search. They've mastered it all, and they reap the rewards. While Golden Oak Local SEO can provide some tips and best practices for reputation management, that element is mainly up to you. Treating clients better than any of your competitors, following up and generally making their experience with you as easy and pleasant as possible is the name of the game here. For the first three elements in this article, you can call on us here at Golden Oak. We specialize in dominating local search, so you can focus on what you do best, and doing it better than your competition. Before you know it, you might be that business everyone else looks at, and thinks to themselves, "how do they do it?"
How Long Does Local SEO Take?
作者: Jeff Neves 2025 Jan 12
Is SEO a worthwhile investment for a local business? How long does it take? Let's take a look and answer some of the most common questions
作者: Jeff Neves 2024 Aug 29
Understanding Why Your Google Business Profile Reviews Disappear
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Google Business Profile (formerly known as Google My Business) Verification can be a total nightmare for local small business owners. Follow our approach and avoid walking directly into a Google dumpster fire
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作者: Jeff Neves 2023 Oct 17
As you embark on your journey to unlock the full potential of this synergy, remember that the key lies in experimentation, adaptability, and the unwavering commitment to delivering value to your audience.