Adam Schwartz eXp Realty

Looking at the website ends of things, as far as performance, you can see similar results. While website performance isn't quite as critical for a local businesses' online performance as the Google Business Profile, it's definitely still important. Here we are highlighting the search terms users are typing into Google that cause Adam's website to populate in search results. You can see that many people are still "searching" for Adam's business, (and that's good) however the vast majority of searches fall more into the "discovery" category, and those are high volume keywords, (many searches) as well as being very competitive keywords in a competitive industry.

Looking at the website performance in the past 6 months will show a couple different points we'd like to highlight. First of all, look at the trajectory of search impressions. It took nearly until September for it to gain some real traction on Google, and look at the trajectory at the end. It's gone parabolic. From this data, we can tell that these are competitive keywords since it took quite a while for this site to gain traction. We can also tell how important real SEO is. We haven't made any on-site changes to Adam's site or Google Business Profile since November 2024, but yet the search impressions went parabolic in mid-January in 2025. How? It's because well-done SEO stands the test of time, and the results are lasting. While it takes time to see results, they last long after the campaign is over.

As we previously mentioned, local business website performance isn't nearly as important as the Google Business Profile performance, but it's worth mentioning that they are intertwined in such a way that when correctly structured, optimized, and maintained, the website authority and performance has a very positive effect on the ranking positions of the Google Business Profile. We're going to keep an eye on Adam's project, we anticipate his Google Profile will follow along with his website performance.

Moving on into 2025, Adam has yet another "best month ever" as far as Google Business Profile views are concerned. Even though our campaign ended in November 2024, his Google Business Profile views continue to rise. Yet another example of the power of local SEO when it's done right. The results of real, white-hat local SEO continue to reflect on a business long after a campaign ends. PPC (paid ads) do not have nearly the same effect. Think of it like buying milk vs buying cows. If you're buying milk, you only get the milk when you're buying it. Buying cows ensures you're getting milk for a long time. We're buying cows here with our local SEO strategies.

Another month, another increase in views to the website and Google Business Profile...



As you can clearly see, the jump in website impressions wasn't a fluke. The impressions continue to roll in at 4x the amount they did for the first several months. Remember, this is a brand new site we just built in May/June of 2024, and we haven't done any work to it since November. Again, demonstrating just how powerful our Local SEO techniques are.

Moving on to the Google Business Profile stats for February and we notice yet another "best ever" month as far as profile views. Even with February being the shortest month of the year, we were still able to beat the previous month by 50+ views. Again, it's been three full months since we actively worked on Adam's website or Google Business Profile.

We think this is pretty awesome, and it yet again serves to highlight just how important these efforts are to your local business.

Quick update now that the March numbers are finalized. Another month, and another highest recorded profile views. The real estate market is now warming up along with the weather. Look at the number of searches, showing double compared to some of the prior winter months.

Adam is still ranking well for those "discovery" keywords that bring in new clients, which is exactly what you want.

We're going to close out this case study one year later, in May 2025 with the below data. Have a look at these numbers. While the previous month of April was the only month that didn't show an increase over the month prior, May has been great for Adam. Just to run that back real quick, that's 11 out of the past 12 months that showed an increase, and we only worked on this project for the first 6 months.

We can't take 100% of the credit. Adam has been doing a great job of accumulating many new Google reviews, which helps a lot, and it's easy for him to do it since he's such a great realtor. We'd simply like to take some credit for setting him up for success in the local Google search results.

As you can see, the number of Business Profile views and searches have increased 400 and nearly 550% respectively. That's a 4-5x increase in the amount of exposure Adam is getting in the local search results. While we won't be publishing any more updates after this one, these numbers will continue to go up over time. We can't promise any particular results or timelines when doing local Google Map Pack SEO, but this is a good case study to show a pretty typical result considering where we started with it.

I know we didn't publish any of the local map pack ranking data for Adam's campaign, but to put things in perspective, Adam wasn't even in the top 20 for many keywords, and rarely showed better than 10. Now that he's planted himself firmly in the local top 3 map pack for most of the important realtor-related keywords, we're seeing these massive increases.

This local map pack SEO case study really serves to highlight is the ongoing effects of great SEO long after the campaign ends. Local SEO is the only form of marketing that has that attribute. PPC (paid ads) stop working right when you stop paying for them. SMM (social media marketing) is similar. You can't engage with potential clients on social media if you stop doing it. Local Google Map Pack SEO when done correctly, enables a great springboard effect as illustrated in this case study.

As we're sure you're aware, the real estate industry is one of the top most competitive, especially online and in the local map pack, however with the right mix of content, local authority, relevant links, and local signals, it's inevitable that the results will show over time, just like in this case.